Tag Archives: SEO

Disadvantages Of Mass Directory Submission

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Mass directory submission is submitting to thousands of directories with a software. Mass directory submission is no good because it will hurt your site ranking. By blasting your site to thousands of directories, you risk getting your site banned by the search engine. The search engine has the ability to detect that you use software to submit to the directories. Once it detect that you use automatic submission, it will derank your site so that you dont see it in the search engine. Sometimes it wont derank your site. However, you will notice that you are getting lesser and lesser traffic each day until eventually your site has little traffic. Using mass directory submitter software is a mistake. It will ruin your site. Your site will be put into a sandbox so that it wont appear on the search result. It can take a few months to get your website recover to the normal position.

Mass directory submission causes you to obtain a lot of links in a short time. When your site receive a lot of links in a short time, the search engine will immediately suspect that the link is obtained through automatic submission. If it knows you are using a submission software, it will deindex all your links. Your links will not appear in the search result. Links that are not indexed will not count toward your backlink points. In the end, all your time and money is wasted.

Mass directory submission software can be expensive. It does not help in the search engine ranking so it is a waste of your money. You will notice that the sales page for the mass directory submission software often have testimonials. The testimonials are fake and written by a hired copywriter. You should not trust in the testimonials as they are only displayed for promotional purposes.

Mass directory submission can ruin the reputation of your company because you risk getting your site banned by the search engine. It is best that you submit to the directory manually. Manual directory submission helps your site to rank well in the search engine. It is a good practice to vary the title and descriptions. The title and descriptions should be different so that you can avoid duplication problem. If you use the same title and description, your listing wont get indexed by the search engine. If your listing is not indexed by the search engine, the listing wont be counted as a backlink.

If you dont want to waste time submitting to the directories, you can hire a SEO company. The SEO company is able to submit your website to a selective of good directories. You can use your time to concentrate on the more important things in life. When hiring a SEO company, make sure you compare the prices so that you can get the best deal. If you have a lot of websites, you can negotiate with the SEO company and get a bulk discount. You can negotiate with multiple SEO companies until you find one that offers the cheapest bulk rate.

Comparing Top Seo Reseller Companies

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As SEO reselling services continue to prevail online, more and more freelancers and marketers pursue a program or company that offers it.

Basically, SEO reselling is a process of reselling SEO services offered by an SEO company in exchange for a hefty commission. It is a service suitable for site owners and online businesses who wish to provide SEO to their clients, yet is unable to do so due to lack of knowledge or experience in the field of SEO. Everyone wins in the SEO reselling system. The SEO company gets reselling agents to expand their online presence and sales; the reseller is able to provide SEO services to his/her client and even get commission for doing so; the end clients are able to access SEO services more easily and conveniently.

Joining the top SEO reseller plan is an easy and simple step since there are no special requirements or qualifications. The hard part is finding the top SEO reseller plan to enlist in. Apparently, the only quality resellers must possess to join an SEO reseller company is to have a knack for persuading people and excellent marketing skills. So where do you find the top SEO reseller?

Browsing the web, you’ll encounter a myriad of top SEO reseller plans and companies offering them. Each one will try to draw you and other potential resellers in with benefits, incentives and high commission rates. Unfortunately, not all of these programs are what you can consider top reseller plans. Some are fake and just out there to scam people.

To start comparing top SEO Reseller plans, you must first know what plans are available. The variety of plans an SEO reseller company offers are simply diverse. General plans include white label, also termed as private label SEO, co-branded agency, and referral SEO. These plans are all specifically developed and created to accomplish a certain range of distinct company requirements and needs.

When comparing the top SEO reseller plans, you should choose a company that allows you to modify the plan in order to synchronize with your personal and business qualities. Through this, you will be able to reach your reselling goals quick and effective.

Compare the commission rates of each top SEO reseller plan. Opt for one with the best commission rate. Also, check if there are any incentives or additional service features that are given to resellers from the SEO company. Some top SEO reseller companies award such gifts and incentives for their reselling agents.

Lastly, compare the top SEO reseller company’s reputation and credibility. No matter what level of commission they offer, it will be of no avail if they aren’t credible or reputable.

Magento Vs Oscommerce Comparison For Online Store Owners

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Magento and osCommerce both allows store owners to maintain their online stores with minimum effort. Magento & osCommerce are eCommerce open-source shopping cart applications and both are packed with all the features needed to create a successful web store. We have composed this article to help you to know the advantages and disadvantages of each platform. So checkout the comparison of these two eCommerce applications to see which one is better for your online stores, because it is important to know when selecting your shopping cart what features you need.

osCommerce is a free open source online store-management software which is powered by very well established and responsive osCommerce community. To run any osCommerce website the web server should support the powerful PHP web scripting language and fast MySQL database. osCommerce offers a wide range of features that allows online stores to be setup fairly quickly with ease.

Magento is a highly efficient open source eCommerce platform. It offers you an extensive suite of powerful tools for creating and managing an online store. Magento runs on the Apache/MySQL/PHP platform and to create an online store with it you need reliable web hosting services. Support for Magento shopping cart is provided free by an active open source community, professional support by subscription to Varien, the company behind Magento, is cost charging. The large array of the rich features is one of the main benefits of Magento. Magento comes with enterprise-level features and quality of build. It lets you control every facet of your store, from merchandising to promotions, and there are no limits to creativity with Magento which allows us to create stunningly beautiful eCommerce themes for Magento that will improve your brand’s visibility adding trust to your e-business and improving sales with SEO effort put into developing them.

Advantages and disadvantages of Magento over osCommerce:
Magento needs dedicated servers from particular hosting providers in order to run fast shops while shared web hosting account will be enough for osCommerce.
Magento has many add-on modules within the rest of new and important capabilities. The feature set for Magento includes not only all of the features of osCommerce, but also many of the add-on modules. For instance, it includes coupons, order editing, SEO urls and meta tags, abandoned shopping cart reporting, product comparisons, editable order emails, shipping estimator in shopping cart without the need to login, and much more.
Magento shopping cart is built to be easy to update.
Magento runs fairly slow, heavily layered and overly complicated coding style and thousands of files requires a lot of time to learn and do customizations.
Magento offers well organized backend along with cleaner site structure. Its backend is well organized and most items of concern are thoroughly covered. Talking about osCommerce, some people admit that its code is a real mess and the back-end is really pitiful.
Magento is a new solution which is regularly improved. Web developers and store owners look forward the new releases of Magento. OsCommerce is rather old and it doesnt surprise its owners with new updates.
All in all, osCommerce is known to be easy to install but a real pain to configure and customize. Magento project has revolutionized eCommerce with its flexibility and power. It takes the best things from osCommerce such as being open source, easy to modify, and having a strong community, but then takes these to the next level of sophistication. Magento developers practiced all the advantages of the last time to shape web application incorporating the richer user interface and better ergonomics.

Also check out the following features list for Magento and osCommerce:
Unlimited Products
Magento: Yes
osCommerce: Yes
Edit Products
Magento: Yes
osCommerce: Yes
Admin Can Edit Products In Order
Magento: Yes
osCommerce: No
Product Attributes
Magento: Yes
osCommerce: Yes
Multiple Product Images
Magento: Yes
osCommerce: No
Coupons
Magento: Yes
osCommerce: No
Edit Customers
Magento: Yes
osCommerce: Yes
Different Pricing Per Customer Groups
Magento: Yes
osCommerce: No
Supports SSL
Magento: Yes
osCommerce: Yes
Spreadsheet Database Upload
Magento: Yes
osCommerce: No
Graphic Template System
Magento: Yes
osCommerce: No
SEO Tools for meta tags and URLs
Magento: Yes
osCommerce: No
Live Shipping Quotes
Magento: Yes
osCommerce: Yes
Google Checkout Pre-installed
Magento: Yes
osCommerce: No
Content Management System for Informational Pages
Magento: Yes
osCommerce: No
Paypal
Magento: Yes
osCommerce: Yes, but not IPN
Paypal Pro
Magento: Yes
osCommerce: No
SEO Tools for meta tags and URLs
Magento: Yes
osCommerce: No
Multi-Lingual Support
Magento: Yes
osCommerce: Yes
Multi-Currency Support
Magento: Yes
osCommerce: Yes
Multi-Store Support
Magento: Yes
osCommerce: No

Code Analysis For Your Website From Seo Perspective

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Clean up the Html Code
You should reduce the amount of code on the web page, else search engine spiders may have trouble crawling your site.

Check for HTML validation for opening and closing tags and remove broken links if any.

JavaScript and Style Code
An important part of SEO is the keyword density of a web page. For example, if you have a paragraph of 100 words and you repeat one of your keywords 10 times in that paragraph, then the keyword density for your keyword in that paragraph will be 10%.

It has been said that you should avoid using raw JavaScript code in your HTML code as it reduces the density of your keywords by increasing the amount of words your page contain, if that makes sense.

Semantic Structure

Use header element properly on your site. Search engines use header elements to determine the context and purpose of your web page. Headers provide semantic structure and meaning to web pages, and search engines, like Google, give preferential treatment to web design that use headers properly.

Title and Description Tags
Every page in a web site should have a unique title and description tag with the targeted keyword for that page included. Although search engines seem to pay less and less attention to the tags and meta tags used in a web page, there are some tags that some search engines do use. Google, for example, does use the title tag.

Keywords Meta Tag
The keywords meta tag is one of those that represents the content of a site and is not used by the majority of search engines.

Page Content
Search engine spiders can only deal with text and love valuable content. After all, the whole point of a search engine is to help people find information, and information generally comes in the form of text.

The other issue that all this raises is that the way a visitor will ‘see’ your site is not necessarily the same way a search engine will ‘see’ your site. We are reproducing below one way that search engines will see your site.

DOCTYPE Declaration
The DOCTYPE declaration, which should be listed at the very top of a HTML code of web page, is a statement that tells web browsers how to ‘read’ the HTML code of that web page. This declaration seems to have now become an important part of the SEO structure of web pages. If it is missing, your search engine ranking may suffer.

Robots Tag
This tag enables you to control whether a web page is to be indexed or not, and whether a search engine spider is to follow the links on a page with a view to indexing the pages the links point to. It must be said that this tag is optional in that a web page will be spidered by a search engine spider if this tag is missing.

Presence of Robots.txt File
This file enables you to control which folders of your web site you want indexed and which ones you want ignored. It also enables you to control which search engine spiders you will allow to spider your web site, and which ones you wont. This file is so important that some search engines will not spider your site unless they find this file in the root folder/directory of your web site.

Website Audit Process

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You are aware that your website has room for improvement but you are not quite sure what the critical ingredients are to do so. You need answers to questions such as:

+ Why arent there more visitors coming to our website?
+ What makes the visitors we do get leave without buying our services?
+ Can we make changes to our site which will increase our customer relationships?
+ How can we make more money online from our website?
+ How can we save more money and get better ROI on our marketing spend?
+ Why do our competitors appear to be doing so much better than us?
+ Who can give us unbiased solutions and answers?

Search Engine Optimization and Design Audit of your site.

We can conduct an SEO Audit of your web site to see how well you are ranking in the search engines. Just because visitors are coming to your site doesn’t always mean that you are converting them into customers as well as you could be. What really matters is where you rank on the key search engines for your keyword and key phrase searches. If you are not on page one of the 3 big search engines it means that you are missing over 80% of the potential clicks. Our SEO Audit provides you with a concise and meaningful review of how your web site is doing and recommendations for improvement.

Our SEO Audit identifies key issues and provides effective recommendations you can apply in order for your site to be search engine friendly. We optimize sites for the big search engines and have 1000’s of page one rankings on our clients sites and our own network. We cover every aspect of search engine optimization to assist you to improve your site position. You will receive clear professional guidelines on how to get your site indexed by the major search engines. We additionally offer Free Audits of your Pay-Per-Click Campaigns (eg Google Adwords). You will need to request this service and also provide us with temporary access to your Adwords analytics account.

Audit process

After you have ordered the audit we begin with a detailed analysis of your website and within 1 day you will be contacted by one of our Account Managers to discuss your keyword strategy. Within 3 days your Account Manager will provide a comprehensive report via email, outlining which areas of your site are working well and which areas require attention. Once our recommendations are implemented, you will notice an immediate and lasting improvement with the indexing of your website in the major search engines.

Seamless pathway to our Professional SEO Packages

Once you have undertaken our SEO site audit you can then consider whether you would like to purchase our Professional SEO service. Our Australian SEO service offers a structured program of on-site and off-site (link building) to increase your website’s weight and value in the the search engines until you get to Page One!

Benefits of an SEO audit:
+ Increase site traffic with more business enquiries from targeted visitors
+ Improve site positioning and increase your brand visibility
+ Obtain a long term positioning in the search engines
+ Determine the priorities for search engine optimization campaign
+ Clear instructions on how to make improvements to your site
+ Receive expert advice on increasing visibility in the major search engines

Deliverables

Your customized SEO Site Audit is delivered in Word or PDF format. All reports contain:

+ Clear analysis of your site with problems and solutions.
+ Clear instructions on changes required in order to achieve top rankings.

Our SEO site audit covers these areas:

+ SEO
+ Metadata (Title tags, H1’s, H2’s, ALT tags etc)
+ Keywords
+ Content
+ Layout
+ Navigation
+ Links
+ Code
+ Design & Usability
+ Recommendations

So just how do you make your website more effective?

Your Audit process will provide you with the insights you will need in order to increase your return on investment.

Our reports will give you a complete website assessment which is undertaken by experts and includes practical and easily implementable recommendations.

If you are managing and marketing a website then you must audit your site so you can analyse its effectiveness. However this is often hard to do when you are caught up in the day to day running of your site. We can help you here as we are very experienced when it comes to running efficient, profitable, large scale projects. We assess all areas of your site especially from a visitors viewpoint and our ten years of experience in the online marketing world provide you with the confidence that we are not new to this kind of analysis. you only need to view some of the large sites and their rankings to be assured that we can walk the talk.

Our website audit process:

+ We will assess your websites objectives and your targeted audience.
+ We act as if we were your prospective customers and interact with your website.
+ Using a systematic approach we go through your site to identify all areas needing improvement..
+ We create a report outlining areas we feel require: improvement, that are non compliant or not using best practice
+ Either your team or ours then carry out the changes for you.
* We offer a 3 and 6 month follow up as part of this service so you can see the improvements.

You can utilise this report as a benchmark for reaching your website objectives and also as a professionally developed plan of action. You will learn the following:

+ What changes to make to increase the ROI on your site.
+ Why you need to make these changes ie the rationale behind them.
+ We will show you how to go about making the changes.
+ We will show you when the best time to make them is
+ We’ll even point you to the best firms we’ve worked with to implement them.